A personal style company, Recare Cosmetics Limited, has unveiled a new product, Natures Gentle Touch Monoi, to improve hair treatment.
The firm stated that the product introduction was part of its commitment towards improving the beauty and personal care of the African woman.
According to a statement on Thursday, the product range for natural hair solution comes in five different product categories: strengthening shampoo, condition therapy, restore serum, spray lotion, and lock and twist gel.
The Group Managing Director, Recare, Chika Ikenga, said, “African women living in Africa require specific hair products because of their unique hair condition, which is affected by African weather, diet and hair texture. Recare uses natural ingredients and knowledge sharing to meet these special beauty needs of African women. Since inception, we have consistently used natural ingredients in all our solutions which suit the needs and environment of the African woman.
“Our brand believes in the important role that beauty plays in people’s lives. We recognise that by enhancing people’s looks and wellness through quality and innovative beauty solutions, we make them live a better and happier life. Feeling good, we also believe, begins by taking care of yourself.”
According to Ikenga, the brand is inspired by the belief that the sophistication of African elegance needs to be revealed to the world, and Africans derive their sense of style from the environment, pace, flavour and the unique African flair.
The Chief Financial Officer, Recare, Charles Etuk, said the launch was an attestation to the company’s passion for the Nigerian market.
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